Multiquip Service Support Portal

Company: Multiquip Service & Support Center
Redesigned Multiquip’s dealer portal to streamline equipment ordering and tracking, reducing processing time and improving user satisfaction for distributors.
Case Study:

• Problem: Multiquip’s dealer portal was outdated, difficult to navigate, and lacked real-time inventory tracking. Dealers reported:
• Goals: Simplify equipment search, ordering, and tracking workflows.
• Process: Research & Discovery
  • Stakeholder workshops: Identified core needs for dealers, sales, and internal teams.
  • Dealer interviews: Gathered feedback on pain points in the existing portal.
  • Competitive analysis: Studied Caterpillar, John Deere, and Bobcat dealer portals for UX benchmarks.

  I analyzed dealer portals from Caterpillar, John Deere, and Bobcat to identify UX best practices in equipment ordering and tracking. These insights guided the Multiquip portal redesign, streamlining workflows, reducing processing time, and significantly improving the distributor experience.

• Outcome: Order processing time reduced by 35% due to simplified workflows. Website