I start by aligning with business goals and user needs, then move into research, journey mapping, and ideation. From there I create low-fidelity wireframes for validation, refine into high-fidelity prototypes, and run usability tests. I keep users involved at each stage so design decisions are transparent and data-driven.

I translate Figma prototypes into functional web experiences by closely collaborating with developers and ensuring every design detail — from layout and typography to interactions and accessibility — is faithfully implemented. My focus is on preserving the user journey and design intent while adapting components for real-world performance and responsiveness.

A.I. Enhancement

A.I. enhances my design and research process by accelerating ideation, analysis, and iteration. I leverage A.I. to quickly generate wireframes, mood boards, and content variations in Figma, identify usability trends through automated pattern recognition, and synthesize user feedback into actionable insights.

A.I. helps me explore multiple creative directions faster, validate design decisions with data, and ensure my solutions are both user-centered and efficient, allowing me to focus more on strategy, storytelling, and overall experience quality.