Keith Jones, Lead UI/UX Designer, Wipro Technologies
Senior UI/UX Product Designer with 10+ years of experience delivering intuitive, scalable, and business-driven digital products. I specialize in end-to-end design — from research and strategy to high-fidelity UI and developer handoff — across mobile apps, enterprise dashboards, and B2B/B2C platforms. My work has driven measurable impact, including app launches on the Apple Store, design system implementations, AI-driven personalization, and conversion funnel optimizations for leading companies in healthcare and e-commerce. I transform client visions into user-approved designs by combining collaboration, data-driven insights, testing, and emerging AI tools that accelerate workflows and uncover smarter user insights.
Product & UX Leadership
User Research • Stakeholder & User Interviews • Journey Mapping • Personas • Competitive Analysis • Usability Testing
Research & Validation
Web/Product Design (SaaS & B2B) • Customer Journey Mapping • User Research • User Flows • Usability Testing • Interaction Design • Design Systems • Responsive Web Design • Data Visualization
Metrics & Optimization
Data-Driven Design • UX Metrics • KPI Tracking • A/B Testing • Conversion Optimization • Engagement & Retention
Design Systems & Accessibility
Design Systems • Component Libraries • Tokens & Variables • WCAG 2.1 • Accessibility • Inclusive Design
Delivery & Collaboration
Wireframes • High-Fidelity UI • Interactive Prototypes • UX Case Studies • Design Documentation • Developer Handoff
Tools & Technical
Figma • FigJam • Miro • Adobe Creative Suite • HTML • CSS • Responsive Frameworks
Companies I’ve Designed For
